将新的想法转化为产品或服务是相对容易的，但对企业而言，无论是初创公司还是成熟的企业，难在是否有足够的客户为新想法买单。
It is easy to have an idea and turn it into a product or service. What is hard for any business, either for an early stage startup or a mature company, is whether you have enough customers for this new-born idea.
我们将从客户价值而不是产品特性的角度来探讨这个问题，并通过寻求市场缺口，发现机遇。
We will approach this from a perspective of customer value rather than product features, and by identifying opportunities based on gaps in the market.
