受美国IDEO公司设计思维方法论的影响，从2010年开始，越来越多的中国公司开始研究产品策略。虽然一些初创企业提出了前瞻性的设计思想，但仍有一些企业对设计的定位是狭义的。对于一个有实体产品的初创企业，这个问题值得思考——为什么这样设计你的产品?
Influenced by IDEO’s design thinking approach, many Chinese companies start to work on product strategies since 2010. While some startups came up with forward-looking design thought, some still think of design in a narrow sense. For a startup with physical products, you shall ask the question, why is your product designed in this way?
