精益市场调研是一种在传统的市场调研的基础上,更加强调目的和效率的模式。它能够帮助初创企业或项目快速判断自己是否与市场存在“共谐”关系的可能。它有以下几条典型原则可供参考:
避免繁琐的流程
重视调研的深度
可持续、可优化
客观反映市场和客户的声音
Market research in the Lean Startup has an emphasis on clear targeting and efficient reach. It helps a startup to quickly understand its customers and the market with below advantages.
Avoid redundant process
In-depth research
Can be extended and optimized
Customer-centric