创新项目如何进行市场调研?需要进行哪些方面的调研?企业内部创新与外部创意碰撞将产生怎样的价值?
How to do market research for innovation projects? What are the areas to focus on? How does the collision of internal innovation and external ideas create new value?
5月13日,第11期英特尔GrowthX 加速营发起了为期一天的市场调研黑客松活动。4个英特尔内部创新团队和20名大学生一起集思广益,在短短一天内完成了一份包括市场规模分析、竞争者分析、消费者细分、市场环境分析和客户清单的深度市场调研报告。
On May 13th, Intel GrowthX Batch 11 launched a one-day market research hackathon, bringing together 4 Intel internal innovation project teams and 20 enthusiastic university students to brainstorm together and produce an in-depth market research report covering Market Scope, Competitor Analysis, Customer Segments, Market Environment, and Customer Hitlist – all in just one intensive day’s time.