创业公司失败的原因有很多种，但其中最常见的原因是研发的产品或服务完全跳脱了市场需求。弗兰克·罗宾森在2001年提出要使得产品成功，客户调研与产品开发应该同步进行；埃里克·莱斯则在《精益创业》一书中提出“最小可行性产品”概念，探讨创业公司低成本快速试错的方法论。
Startups fail due to various reasons, and one common reason is that they planned their product or service completely out of the market. Frank Robinson, in 2001, started to advocate that customer research and product development should happen in tandem for a product to succeed; Eric Ries described the term "MVP" in "Lean Startup" so that startups can get more for less.
